Chunks of my mind. For the full meal, visit: http://robdysonpr.com/
Watch these guys...they're good. And a nice bunch of lads too. Captured via iPhone & Audioboo - live at The Light Bar, St Martin's Lane, London at a Facebook-promoted free acoustic gig 23/1/12
And for a more 'complete' session - here's one the guys recorded earlier for 'City Sessions:
Re: black mirror tv programmePosted by maxxi Today, 03:13PM"The problem with Mr Brooker is that the more you think you are the only one who really gets it the more obvious and broadly sketched your satire becomes."
I'm not the author of these Forum comments, but they are both pretty much my issues with Charlie Brooker's 'Black Mirror: The National Anthem', broadcast on Channel 4.I think I'm the only person I know who admits to not really liking it. The real news agenda Vs web 2.0 has played out more audaciously and ridiculously in the last 12 months than this high concept drama which boiled down to a crass one-liner. Heard about the Prime Minister blackmailed into fucking a pig? Yes.
X-Factor rejects from Christmas Past fight back! This track includes genuine X-Factor rejects, including wheelchair-user Asta who sang his way to Round 3 :)
Even better, proceeds from downloads via iTunes will go to young disabled people's mobility charity Whizz-Kidz ! http://itunes.apple.com/us/album/sorry-its-a-no/id407490172
Rob Dyson, PR and online engagement manager, Whizz-Kidz
Areas to watch: Audio is one to think about – there has been a focus on the written word and images, but Whizz-Kidz has had a little success recently using audioboo. Flickr and YouTube are also great ways to share engaging content created by users, so you'll see a lot of videos co-produced and collaborated by service-users in future.
Succinct communication skills are essential: A proven ability to communicate succinctly in social media is vital. It would serve people new to charity communications to have an idea about how to make campaigns catch on, but also simply how to communicate to people without broadcasting. Test the mediums: deconstruct them, make mistakes, and learn. You can also get some expert advice, for example, Sounddelivery do social media courses.
Concentrate on where your audience already are: Focus on where supporters have integrated social media into their daily routine. I used to try and join every newfangled platform. Put resources where supporters are contacting you or already talking, not in echo chambers.
Social media should be integrated: More staff are using social media to champion their work, "flattening out" digital engagement and not making it one person's job. This is vital to storytelling, demonstrating impact and hopefully fundraising. There should still be a strategy (of sorts) in place, but only in so far as there is a telephone or email strategy.
See all the best bits here http://www.guardian.co.uk/voluntary-sector-network/2011/nov/11/charity-social...
On my radar ...
• A lovely audio project from the Whizz-Kidz charity, which is interviewing delegates at the Labour party conference, to check whether they're in touchwith voters. Who's been to Benidorm? Who's watched Benidorm on TV? What's their favourite takeaway? Do they ever google themselves? And interviewer Jamie appears to have landed a genuine scoop, as Ken Livingstone reveals he turned down an approach to appear on Strictly Come Dancing:
"I would have made myself look a complete fool."
Thanks for including us Clare :) 17 year old Ambassador Jamie really got into the role of interviewer, and the MPs and MSP's into the spirit of things! ;) http://audioboo.fm/Whizz-Kidz
Nice use of social media if I do say so myself. Listen to them all: http://audioboo.fm/Whizz-Kidz
Rob Dyson - PR and online engagement manager, Whizz-Kidz
Decide your tone: Whizz-Kidz has always emphasised what the right wheelchair and training can do to empower young people, as opposed to focusing on barriers or limitations to what young disabled people can achieve. This positivity is channelled into our social media. Whichever entry point a user was introduced to Whizz-Kidz, users would have a positive experience and challenge their assumptions of young disabled people.
Join up the dots: Each platform isn't standalone – make sure you cross-reference and tell your story in different ways according to each medium. For example, every web story or press release should be able to become a Facebook status, a tweet, or a Flickr slideshow.
Evaluating effectiveness is essential: This is often overlooked. Most of the main platforms have their own analytics. I measure engagement by looking at a) comments – how informative and positive they are; b) numbers of re-shares/retweets; c) click-throughs to a website/petition/donation page. Consider where you want supporters to end up, which status/tweets inspired the best conversations? How many people ended up viewing and sharing that video? This allows you to tailor your approach to be most effective.
Research your local audience: I follow Twitter lists of local people and join local community pages. By doing searches on who's blogging about what and where they live, it's possible to build a network of local activists.
See all the best bits here http://www.guardian.co.uk/voluntary-sector-network/2011/sep/23/charity-social...
For those that missed last night's #soundtalks with Simon Berry of colalife (presented by sounddelivery & the Third Sector PR & Communications Network) here's what you missed. See you at the next one?
